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How to Market Your Business When Everyone’s on Vacation (Including You)

Laptop, coffee cup, and pencils on desk with text: "How Small Businesses Can Thrive by Outsourcing Tasks." Includes contact info. Background is white.

Because yes, you deserve the PTO, and no, your business doesn’t have to suffer for it.


It’s late May, and summer is tapping on the glass with an iced coffee in hand. As small business owners, we often wrestle with two conflicting truths:

You need a break. But you can’t afford to go quiet.

If you’re planning to hit pause, even just a little, for a much-needed mental recharge, you’re not alone. And you don’t have to choose between being present in your life and keeping your business top of mind for clients.


Here’s how to market your business during vacation season without ghosting your audience or burning out your team:


1. Set a Vacation Autoresponder That’s Actually Helpful


A generic “I’m out of office” email is a missed opportunity. Use your autoresponder as a micro touchpoint for clients:


Template:

Thanks for reaching out! I’m currently recharging my creative battery (read: eating tacos by the lake) and will be back on [Date].

2. Pre-Schedule Content That Doesn’t Feel Like a Bot Wrote It


You don’t need to vanish, but you do need a plan. Batch 1–2 weeks of content and schedule it ahead with a clear goal: engagement, not noise.


Tips:


  • Use “this or that” polls or seasonal questions to spark interaction

  • Repurpose top-performing posts from the past (no one remembers)

  • Schedule IG stories or FB posts reminding people how to book with you

  • Don’t post daily, post intentionally


3. Automate Like a Human


Your CRM is your vacation buddy. Set up a few gentle automation flows that feel thoughtful, not robotic.


Ideas:


  • A new lead submits a form → they get a “Thanks, here’s what happens next” email

  • A returning customer hits your site → they get a discount code or scheduling link

  • Mid-summer email series: “3 ways to get the most out of summer with [your service]”


If you use platforms like FG Funnels, HoneyBook, or MailerLite, this is your moment to shine. If not? Drop me a message, I can show you how to set it up without going full tech goblin.


4. Pro Tips for Staying Present Without Losing Momentum


  • Post a "closed for vacation" message on social with links to your best-performing services

  • Create a “While I'm away” pinned post with FAQs or contact info

  • Set realistic expectations with clients ahead of time, respect goes both ways


Bottom Line: You can be off the clock and still on-brand.


You’ve worked hard. Let summer work for you, not against you. Smart marketing doesn’t stop during vacation, it just gets more strategic.


Ready to keep your business humming while you recharge?


I help small business owners like you prep content, set up automations, and create a marketing plan that won’t fall apart the second you take a day off. Whether you're heading to the lake, the beach, or just your backyard, I’ve got your back.


📩 Let’s talk before your flip-flops hit the deck: www.e-ssistant.net/contact

You relax. I’ll keep things running.


 
 
 
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